This Bar Saves Lives
For every bar purchased, This Bar Saves Lives gives a packet of life-saving food to malnourished children in need. After seeing our work with TOMS, the team's marketing director looked to Homestead for direction on how to create elevated imagery as they prepared to launch their social good snack bars in both Target and Starbucks.
Using bright background colors, highlighting wholesome ingredients, and featuring the actual product they distribute in Africa (Plumpy Nut - it's a game changer - check it out), we captured the many sides of This Bar, while staying true to their mission: We Eat Together. Working with photographer Dunja Dumanski at Small Green Door in Los Angeles, we were able to capture a large number of photos in a short day shoot, quickly swapping backgrounds and ingredients to compliment the product.
Using eye-catching color combinations and playful animation, our goal was to stop even the quickest Instagram scroller in their tracks.
Project Tasks: Art Direction, Styling, Photo Production