Nikki Azzara approached us with her existing brand, Slender Seven, originally a blog for healthy recipes using seven ingredients or less. As her clean-eating-minded following grew, she also began packaging and selling tasty eggless cookie dough that was - surprise! - made with chickpeas.
Her current branding no longer fit the new direction: to take these deliciously indulgent, but healthy, snacks to the next level with an updated logo, packaging and website design. First, she needed a new name. A way to convey that this cookie dough was different - packed with protein and safe to eat raw. Through our first round of brainstorming, we focused on the healthy/vegan/raw aspect. Then finally realized we needed to simply let customers know straight up that they were being let in on a secret…P.S., this cookie dough is good for you.
Working with the wonderful Jennifer Cole in Asheville, we crafted a tasty photoshoot for the client's website and blog - showcasing different recipes featuring P.S. Snacks cookie dough.
Project Tasks: Naming, Brand Identity, Packaging, Photo Production