Our National Park system is losing money every day. This means fewer open trails and fewer rangers to teach the young. Parks Project was established as a way to re-inspire the public, encourage volunteerism, and give back to these natural wonders. Through sales of their apparel and accessories, funds are given to specific needs in parks all over the country. From bear boxes in Denali to erosion control in the Santa Monica Mountains, this team is fighting the good fight for mother nature.
Taking inspiration from trail signage and vintage park ledgers, we helped the fine folks at Parks Project craft a brand rooted in tradition, yet well-paced for today's aesthetic. We were responsible for all branding and collateral work: logo development, hangtags, website, catalog, patches, apparel design - and we're continually working to keep the brand moving forward through new products, graphics and initiatives.
"There is a love of wild nature in everybody, an ancient mother-love ever showing itself whether recognized or no, and however covered by cares and duties."
- John Muir
Extending their relationships with customers (and Mother Earth) even further, the team at Parks Projects hosts volunteer days at parks all across the country - encouraging people to get their hands dirty for a worthy cause.
We also had the pleasure of working with our friend and videographer, Ryan Maxey, as he spent some quality time with our National Parks, making new friends and capturing footage along the way.
Project Tasks: Brand Identity, Art Direction, Packaging, Apparel, Website
© 2017 HOMESTEAD